8 years ago I opened my private practice. A keen, enthusiastic young mum and dietitian. We called it Food Forethought (think before you eat).
I enjoyed the work we were doing in group sessions and learned so, so much from feeding my own children, and over time the business changed. Eventually I closed my private practice to focus entirely on kids, family and corporate cooking and nutrition activities, from an individual focus to group focus.
When I was describing to someone what my new business did I described it as Making Healthy Food Fun. We dropped the word healthy as we felt it could alienate some people (especially kids). We wanted everyone to join in and to enjoy making and eating a veggie filled wrap as much as decorating a cupcake. We soon created The Colourful Chef and the fun expanded.
So what's the problem with our name? Well, some people think that Making Food Fun is about making fruit and vegetables into the shapes of dogs, rocket ships and flowers to get their kids to eat - - it's not!
Healthy eating shouldn't be time consuming or difficult. It should be an enjoyable, everyday lifestyle. Making Food Fun doesn't immediately tell our audience that what we do is simply based on getting Australians to eat more colours (fruits and vegetables). This is both good and bad.
Making Food Fun is about inspiring all people to eat more fruit and veggies, taking away the barriers and giving practical ideas and tips on how to easily feed your family. Taking family meal times back, making them less stressful and more fun.
I'd love to hear your thoughts on our name. Read the blog, see our Facebook page. Are we Making Food Fun?